Pharos Signal
AI coaching in every MR's pocket, turn each visit into a prescription.
Where teams lose time and visibility.
Medical reps in the field frequently lack real-time guidance on handling HCP objections, prioritising follow-ups and developing selling skills, resulting in missed conversions, inconsistent visit quality and limited manager visibility.
AI sales intelligence app for medical reps.
Pharos Signal is an AI-powered mobile platform for medical representatives that combines smart call logging, personalised AI coaching, HCP relationship tracking and live field intelligence, helping reps execute every visit more effectively and convert engagement into prescriptions.
Delivered as part of Ichelon's commercial practices

What Pharos Signal does.
AI Call Coach with Post-Visit Feedback
Analyses meeting notes and voice logs after each HCP interaction to deliver personalised coaching, identifying objection-handling gaps, competitor mentions and prescription-intent signals, with specific strategies for the next visit.
Live Field Intelligence Feed
Surfaces real-time alerts on overdue HCP visits, competitor activity, rising product-demand signals and high-conversion opportunities, so the right account gets the right attention at the right time.
HCP Relationship & Engagement Tracker
Maintains full visit history, prescription-intent score and product-promotion record for each HCP, giving reps complete context before every call and managers a view of engagement quality.
Built for your role.
Pharos Signal doesn't work alone.
Pharos Signal shows declining prescriptions in North India. Pharos Deploy recommends reallocating 12 MRs. Pharos RouteIQ optimises field coverage, one connected decision, three modules, in a single platform.
See how the modules connectQuestions, answered.
Modules that work alongside Pharos Signal.
See Pharos Signal on your data.
Book a guided demo or start a pilot, we map the module to one of your real workflows so you can see the decision support firsthand.