Pharos RouteIQ
AI route planning that puts MRs in front of the right HCPs, every day.
Where teams lose time and visibility.
Planning optimal daily visit routes for a large MR field force is logistically complex, without intelligent scheduling, MRs spend excessive time on low-priority accounts while high-value HCPs go under-visited, hurting coverage and sales.
MR route optimization software.
Pharos RouteIQ is an AI-powered field-force platform that generates smart, priority-scored daily visit plans for medical representatives, provides real-time territory maps and delivers multi-role dashboards for MRs, Area Sales Managers and Administrators.
Delivered as part of Ichelon's commercial practices
What Pharos RouteIQ does.
AI-Driven Visit Planning
Automatically generates optimised daily call plans based on HCP priority scoring and territory geography, cutting planning time and maximising productive field coverage.
Real-Time Territory Maps with HCP Priority Scoring
Live visibility into territory activity and HCP engagement levels lets managers spot coverage gaps and redirect field effort before performance targets are affected.
Multi-Role Dashboards
Tailored views for MRs, Area Sales Managers and Admin users deliver the right level of intelligence, from daily call logs to zone-level performance, in a single platform.
Built for your role.
Pharos RouteIQ doesn't work alone.
Pharos Signal shows declining prescriptions in North India. Pharos Deploy recommends reallocating 12 MRs. Pharos RouteIQ optimises field coverage, one connected decision, three modules, in a single platform.
See how the modules connectQuestions, answered.
Modules that work alongside Pharos RouteIQ.
See Pharos RouteIQ on your data.
Book a guided demo or start a pilot, we map the module to one of your real workflows so you can see the decision support firsthand.